Community guide · Rhode Island
RI Potato Heads
- Web Experience
- Local Search
- UX
Project overview
In 2000, forty-eight six-foot Potato Head statues were installed across Rhode Island for the state's “Birthplace of Fun” tourism campaign. RI Potato Heads tells that story and helps people find the statues today.
The challenge
The statues are spread across the state, and over the years many were auctioned, moved, restored, or redecorated. Visitors needed one place to learn the history and figure out where each statue is now.
Our approach
A location-first guide: an interactive map for finding statues, a page for each statue, and a short history that frames the whole thing as a statewide scavenger hunt.
What we built
- 01Interactive statewide map of statue locations
- 02An individual page for each statue
- 03History and background on the original campaign
- 04Contact page for visitors
- 05Built on Squarespace so content can be updated without code
Capabilities
- Web(part of this project)
- Data(not part of this project)
- Automation(not part of this project)
- Growth(part of this project)
- Web Experience
- Local Search
- UX
Technology
- Squarespace
- Interactive mapping
- Information architecture
- Local search
Visuals
Outcome
The guide is live at ripotatoheads.com. The map and statue pages give visitors a practical way to go looking for them.
Visit the website
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